Govt called pharma marketing code "toothless", but now says it's "robust and effective"

The government submission in the apex court was in response to a petition filed by the Federation of Medical and Sales Representatives Associations of India (FMRAI). The petition sought regulation of marketing practices by pharmaceutical companies in their dealings with healthcare professionals “resulting in the prescription of excessive and/or irrational drugs and a push for high cost and/or overpriced brands”, which were directly affecting citizens’ health

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