Lower-calorie meals look cheaper, but there’s a catch in the price

Analysis of 7,392 menu items from 200 large restaurant chains found that lower-calorie options on two major UK food delivery platforms carried a substantially higher cost per 100 kcal than higher-calorie items. The findings suggest that per-calorie pricing may create financial disincentives for choosing lower-calorie foods, with potential implications for diet-related health inequalities.

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